2016 SEMA Show Press Conference Schedule

as of October 25, 2016

MONDAY, OCTOBER 31
11:00am-3:00pm SEMA: Media Preview — Presented by the Light Turck Accessory Alliance LTAA Media Center, Rm. S220
2:00-2:20pm Texas Auto Media Association — 2017 Auto Judge Awards Presentation Media Center, Rm. S220
3:00-6:00pm Continental Tire — Extreme Experience - ExtremeContact Sport Tire Unveiled Bronze Lot, outside South Hall
TUESDAY, NOVEMBER 1
7:30-8:45am SEMA: New Products Breakfast — Featuring the SEMA Award Press Conference Paradise Event Center, located in the Westgate Hotel
9:00-9:20am KIA Motors America Inc. — KIA Press Conference Booth #10809
9:30-9:50am Coker Tire — New Product Unveiling Booth #22775
10:00-10:20am Toyota Motor Sales USA — Toyota Press Conference Booth #24800
10:30-10:50am Hyundai Motor America — Hyundai Expands Performance Beyond Traditional Focus Booth #24387
11:00-11:20am Ford Motor Co. — Ford Motor Company Press Conference Booth #22200
11:30-11:50am General Motors LLC — Chevrolet 2016 Booth #23743
12:00-12:20pm SEMA: Battle of the Builders — Top 21 Builders Announced Grand Lobby, SEMA Central
12:30-12:50pm Acura — NSX GT3 Team Drivers Meet-and-Greet Booth #24887
1:00-1:20pm Magnaflow Exhaust Products — Unveil of 1000HP Vicious Mustang Booth #23543
1:30-1:50pm Driven Performance Brands — Unveiling of Booth Show Cars Booth #22351
2:00-2:20pm Sherwin-Williams Automotive Finishes — 150 Years of Excellence Booth #10631
2:30-2:50pm SHELL — Project Underdog 1972 Ford Maverick debut featuring Fast and Furious actor Sung Kang Booth #60005
3:00-3:20pm SCORE International — SEMA SCORE Baja 1000 Experience and Qualifier Silver Lot
3:30-3:50pm Axalta Coating Systems  — Ray Evernham Unveils `58 Impala Booth #61009
4:00-4:20pm Pirelli Tire North America — Pirelli Press Conference Booth #41013
4:26-5:00pm FCA US LLC — Mopar Media Briefing Booth #43155
WEDNESDAY, NOVEMBER 2
9:00-9:20am BASF Corp. — Glasurit Best Paint Award Booth #20367
9:30-9:50am United Pacific Industries Inc. — Unveiling of "Urban Madness" Booth #23175
10:00-10:20am Ringbrothers — Ringbrothers Mustang Unveil Booth #23283
10:30-10:50am Skyjacker Suspensions — 2017 Super Duty product reveal & Curt LeDuc Presentation Booth #34125
11:00-11:20am SEMA: Battle of the Builders — Top 10 Announcement VELOCITY LIVE stage
11:10-11:30am Tire Industry Association (TIA) — Tire Industry Association Update Booth #40066
11:30-11:50am Mickey Thompson Performance Tires & Wheels — Mickey Thompson Hosts Landmark Event With Special Guests Booth #43035
12:00-12:50pm (Lunch) WELD — WELD Celebrates Fifty Years of Forged Performance Excellence Media Center, Rm. S220
1:00-1:20pm House of Kolor — House of Kolor Unveils New Colors for 2017 Booth #23513
1:30-1:50pm AkzoNobel  — Celebrity Partnership Unveil Booth #25133
2:00-2:20pm Goodguys Enterprises Inc.  — Goodguys 2016 Gold Award presentation Booth #22975
2:30-2:50pm Formula Drift Holdings LLC — Formula Drift to announce major developments for the 2017 championship season Media Center, Rm. S220
3:00-3:20pm SCORE International — Baja 1000 Qualifier Results and Awards and SCORE  Baja 1000 50th Anniversary Celebration Silver Lot
3:30-3:50pm Axalta Coating Systems  — Axalta Launches Mobsteel Artist Signature Series Booth #61009
4:00-4:20pm AkzoNobel  — AkzoNobel Introduces COLORVATION Booth #25133
4:30-5:00pm (Cocktails) Brembo North America Inc. — Brembo New Product Announcement Booth #23561
THURSDAY, NOVEMBER 3
9:30-9:50am American Force Wheels — Evolving is in our DNA Booth #45131
10:00-10:20am WD-40 Co — WD-40 Company SEMA Cares 50th Anniversary Vehicle Unveiling Booth #62129
10:30-10:50am Portacool, LLC — Effective Cooling Solutions for the Productive Shop Media Center, Rm. S220
11:00-11:20am Tri-Ace Wheel & Tire Inc. — TRI-ACEs Smokin Hot tires get hotter Major News and find out Who? Media Center, Rm. S220
11:30-11:50am Mile Marker Industries LLC — Introducing the New, 18,000lb PowerHouse- The Sec18(es) Electric Winch Media Center, Rm. S220
12:00-12:50pm (Lunch) Craftsman — Craftsman Brand Tool Showcase Media Center, Rm. S220
1:00-1:20pm Snow Performance — The New Platinum System Water-Methanol Injection at the next level Booth #24223
1:30-1:50pm OPTIMA Batteries — OPTIMA Announces Invitational News and Film Festival Winners Booth #20323
2:00-2:20pm Pro Comp — Life is Better Off-Road Award Presentation Booth #62112
2:30-2:50pm Kleinn Air Horns — Kleinn Introduces Revolutionary New Waterproof 12-Volt Air Compressor Booth #37057
3:30-3:50pm FOBO Tire Pressure Monitoring System  — FOBO Ultra- Sensing with Sense Booth #31329
4:00-4:20pm Hankook Tire America Corp.  — Laufenn Press Conference Booth #43081
4:30-4:50pm Austin Hatcher Foundation — Youth programs expand in major metropolitan markets Grand Lobby
FRIDAY, NOVEMBER 4
9:30-10:30am 3M Automotive Division — 3M "Salute to Freedom" Press Conference Booth #61027
11:00-2:30pm SEMA: Battle of the Builders — Top 10 Finalists Judging Velocity Live Stage
3:30-4:30pm SEMA: Battle of the Builders — Top 3 Finalists Announced SEMA Cruise area, outside North Hall
7:00pm SEMA: Battle of the Builders — Winner Announced SEMA Ignited, Gold Lot

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