A mentor is a person whom has professional or life experience and through their success, can offer what they have learned through their journey. A mentors’ role is not always to provide answers to questions, but to set you on the right path and put you in the right mindset to be able to find success in your own journey. It’s our hope that through this program, you will find a mentor that will perhaps let you see things from a different perspective, offer you encouragement and impart wisdom.
To find your perfect mentor match, browse the mentors below or use our search tool to filter mentors by areas of guidance you’re looking for. Once you have identified your mentor of choice, simply fill out a form letting them know how to best reach you, and they will contact you shortly after.
Past Titles: Rental and Agency manager, Hertz Truck Rental (1973-1975)
Plant Superintendent, Steele Rubber Product (1975-1985)
Bio: I have been in the automotive restoration and hot rod industries officially since 1975. President/CEO of Steele Rubber Products since 1985 (2nd generation family business). Have had experience in product development, tooling, manufacturing, marketing, catalog and Internet sales, and administration.
Also have been a member of various companies and non-profit Boards; Past SEMA BOD; Past Chair ARMO Council; Member SEMA Hall of Fame. Member of Vistage (CEO mentoring group) for 18 years.
Graduate of the University of Detroit, Commerce & Finance, BS in Marketing.
Past Titles: President, SEMA Hall of Fame, Winner's Circle Speed and Custom, Hot Rodders of Tomorrow Foundation
Bio: Jim is the President & CEO of Winner's Circle Speed and Custom and 1st Performance Warehouse. They are celebrating the 48th anniversary since opening their first store June 1, 1970 in Kankakee, IL
Jim has also developed a consumer trade show, 'Race & Performance Expo', which just completed if 11th show. From the first 'RP Expo' in 2008, the 'Hot Rodders of Tomorrow Engine Challenge' was born. This STEM (Science, Technology, Engineering, and Math) Team Activity for High School CTE Classes was developed to keep our youth interested in the race and performance industry. To date over 10 million dollars in College scholarships have been given out. A total of 40 teams will be competing in the 10th National Championship that will be held at both the SEMA Show and the PRI Show this coming Fall.
Past Titles: VP Sales and Marketing Keystone Wheels
Bio: President of SEMA from 1980 to 2002. I have experience in developing special interest groups eg; SEMA Councils, Trade Show management and administrative management. From my position at SEMA I have an overview of all the various market segments that make up the membership of SEMA but I do not have in depth knowledge in any one of them. The market has changed since I was directly involved but the more things change the more they stay the same. If I have one area I could say was my strength Iwould say it is in marketing.
Bio: Glenn is an industry veteran with over 40 years of experience. He has held positions responsible for General Management of operations, sales, marketing, manufacturing, and warehousing.
He has built teams, trained sales people and sales managers that are very successful in the industry today. His knowledge of customers and their needs has led to accomplishing sales goals and records being broken throughout his career.
Glenn has the experience to grow, organize and strategically pursue opportunities in the performance car and truck marketplace. He has successfully launched new products from concept to market many times.
He is also a former drag racer and an enthusiast who has built street rods, muscle cars and trucks over the years.
Past Titles: Hypertech, Inc - CEO, Federal Mogul - Performance Director, Cam Dynamics - General Manager, TCI - Marketing/Sales Director
As the first woman to win a sportsman World Championship in drag racing, Faulk ascended to the industry's highest platform. She was the first woman to win NHRA national events in three different categories. Each category required driving skills inherent to their classification.
Her list of accomplishments and accolades includes:
1979 NHRA Super Stock World Champion
1980 Car Craft Magazine Driver of the Year
1996 SEMA Person of the Year
2002 SEMA Hall of Fame inductee
2001 SBN Mentor of the Year
2003 NHRA Division 2 Sportsman Hall of Fame Award (first woman recipient)
The first recipient and the inspiration of the NHRA Appreciation Award
2009 NHRA Hall of Fame Recipient
Faulk has served as a champion of the automotive aftermarket Industry. She was a member of the SEMA Board of Directors and was honored in 2009 at the National Hot Rod Reunion in Bowling Green, Kentucky.
She also has been a past PWA winner of the person of the year.
A passion also include working in the aftermarket automotive industry and being a member of SEMA. She has held management and executive positions with Racing Head Service, Cam Dynamics, Crane Cams, Comp Cams, TCI, FelPro, Federal Mogul and currently is the CEO of Hypertech, Inc.
Past Titles: BMH Construction General Contractors; Pres
San Fernando Raceway; Mgr
Petersen Publishing; Publisher Hot Rod, Car Craft, Circle Track & Event Scene Magazines
Nanotech Fuel Corp; President
Energy Alliance Technology Corp; Pres
Bio: Held a General Contractor licence (building) for several years, managed two drag strips over 16 years, worked for Petersen Publishing Co for 30 years with duties including advertising sales and Publisher of Hot Rod, Car Craft, Circle Track and Event Scene Magazines. Competed in various forms of racing (drag racing, sports car, boat, motorcycle), have been involved in formation of three automotive oriented product companies and am still active in two of them. Small Businessman of the Year 2003, International Drag Racing Hall of Fame member, SEMA Hall of Fame member and Northwestern College Hall of Fame member.
Past Titles: R&R Marketing Consultants, Sales Representative
Performance Aftermarket Consulting, President
SEMA Education Institute, Project Manager
Arrow Speed Warehouse, Area Manager
Reliable Automotive, Market Manager
US Army, Staff Sergeant
Bio: I've had the pleasure of working with and for some great companies and people during my 25 plus year career in the automotive aftermarket. Some basic rules have applied through all those years. Keep learning. Stay humble. Be a leader worth following. Put your employees first. Mentor and guide others to find greater success. Encourage and celebrate victories.
I've had the opportunity to be a manufacturer's representative, outside sales manager, phone room manager, and soldier. Each have given me a perspective on what great teams can accomplish together, and how individuals can rise above and become exceptional leaders.
Volunteering has also been an eye opening experience that everyone should strive for. I served on the MRN Select Committee and was elected chair-elect. I have been privileged to work with high school automotive program students to show them career paths in the automotive aftermarket. I have enjoyed working with other volunteers with the Veterans of Foreign Wars and the American Legion on veteran's initiatives. Each has given me a profound respect for what it means to others when you give of your time.
If you'd like to reach out to me to discuss a problem, find some career guidance, or just talk about what's going on in our diverse industry today, I'm eager to listen.
Past Titles: Car Builder, Author, Sales Manager, Director of Business Development, Sales and Marketing Director, Shop Foreman, Restaurateur, Youth Leader, Pastor, Community Organizer, Car Collector
Bio: Sabra Johnson, the owner of City Classic Cars, has been in the industry for nearly 30+ years first as a performance enthusiast, consumer, entrepreneur and car builder. My first job in the aftermarket was working for Samuels Auto Brokers, an exotic and sports performance boutique featuring a service division. At Samuels, I was blessed with a special opportunity during my high school and college years to see the buying process, the funding process, sales process and the aftermarket service side of the performance business. Through the years I have bought, built and flipped my share of projects while simultaneously developing my career as a youth pastor, community organizer and eventually Pastor. Cars allow men and women of different backgrounds, cultural groups and regions to have common ground of shared affinity. Cars and classic Cars specifically form a cerebral connection that invites all to join, for this and more I love the aftermarket.
Currently I am owner-operator of a full service restoration shop in Houston Texas where I serve as lead designer, Restorations project manager and global brand ambassador for the company. As an avid story teller, I am always teaching and mentoring others through my church work and writing projects. Past published works include Life's Blueprint, Born To Succed, Designed For Greatness and from an automotive standpoint, I am currently writing a DIY book with car tech books entitled how to restomod a trifive.
Some of my automotive career highlights include developing a hobby into a 5+acre 14, 000+ square feet multi-million dollar fully staffed one-stop-shop Restomod and Performance Brand, Contracting with Car Tech books to publish a how to restomod book on the trifive, launching and funding a mentorship youth program reaching high school students through city classic cars, Building a Restomod for NFL Hall of famed Earl Campbell, and participating in the Sema battle of the builders to name a few.
My greatest passion is to bring greater diversity as I help others find success at the table we call the aftermarket.
Bio: 1981-1989 Partner R.J. Patteri & Associates manufacturer representative agency
1990-2000 Senior Vice President of Sales & Marketing Haynes Publications
2000-2002 Vice President Sales & Marketing Actron Automotive
2003-2009 Senior Vice President Of Sales, Automotive Aftermarket, Great Neck Tools
2010-2011 Vice President Sales ICP Solar
2012-2015 Corporate Manager KOI Auto Parts in charge of SAVE Automotive Import Parts division
Past Titles: Berger Chevrolet, Mr. Gasket, Hurst Performance, Mallory Electric, Cragar Wheels, Hays Clutches, Lakewood Industries and B&M.
Bio: I began my automotive career in 1968 as a counterman in the Berger Chevrolet High Performance Parts Department. In 1970 I was promoted to department manager and, over the next five years, built the department into a world-famous entity that is still talked about to this today.
In 1975 I was asked to join the Mr. Phone Agency. Mr. Phone was the exclusive sales representatives of more than a dozen industry-leading companies including Mr. Gasket, Hays, Lakewood, Mallory, B&M, Cragar Wheels and Hurst Performance.
After working there for 11 years I struck out on my own in 1986 and founded Rise Sales, a Marketing and PR company that was dedicated to the High-Performance Automotive Aftermarket. I am still operating that business to this very day.
I have been very involved in the industry overall and this year will be my 49th CONSECUTIVE SEMA Show.
During my career I have won quite a few awards of distinction including several from SEMA. I am a two-time SEMA TOP 10 recruiting award winner and I won the Best New Catalog Award at the 1993 SEMA/AIA Show.
In later years I have been more active as a writer and more than 100 of my published articles are viewable on my dedicated web site, www.jimluikens.com. These articles include ones that I have written plus many, many more about my career and accomplishments.
Bio: Co founder with my wife Susan of Performance Improvements, in 1964. Grew the business from a part time operation to 9 stores and a wholesale business. Sold the wholesale portion, to focus on retail. Continually growing our product mix to suit our changing customer base. Over the years we have been honored with SEMA person of the year, SEMA hall of fame, PWA pioneer award. Today we are growing our internet business . P.I. is a true speed shop operation as we like to say "we don't sell anything you need only things you want".
Past Titles: RJPatteri & Associates, Patteri Sales.
Bio: Bob is a 40 plus year veteran of the automotive aftermarket industry and has represented over 100 different companies in his career. He has worked with accounts as diverse as retail chains to PWA warehouses and OEM. After having held several Management positions he founded RJPatteri & Associates Mfg Rep Co. in 1981.
He has been honored over the years with numerous sales award and was SEMA person of the year in 1981 and inducted into the Hall of Fame in 1999. Bob served on the SEMA Board of directors and the executive committee.
In 1962 Bob started his career with Montgomery Ward as a Parts catalog editor. In 1964 he embarked on his career n sales and marketing eventually selling to all corners of North America. Bob as delivered 100's of seminars on sales motivation, and life achievement for major companies.
Bob Grew up in Oak Park, Ill. and attended Western Illinois University where he met his wife of 56 years. He now resides in Naples, Fl where he continues to consult, owns a real company, works on charitable projects and pursues his love of golf.
Bob loves the opportunity to pursue new and exciting relationships and develop the next generations of creative products and services.
Past Titles: Holley Carb Co. & R&R Marketing Consultants Inc.
Bio: I have been a lifelong car enthusiast, and my entry into the Performance Industry was 1970 working at an auto parts store. That led to my experience as a race tech for Holley Carburetor, servicing NASCAR and NHRA racers. That led to an opportunity in sales as a partner in PMI, a nationwide performance sales organization. In 1979 my partner and I founded R&R Marketing Consultants Inc, which has grown from a west coast rep firm to nationwide and Canadian coverage,
My experience in the Performance Aftermarket has allowed me to work with some of the finest leaders in the Performance Aftermarket as well as some of the best racers. I am excited and honored to serve SEMA as a member of the Senior Class, serving as a mentor and adviser.
Past Titles: VP at Hart Marx Advisors - Automotive Mergers & Acquisitions/ Board of Directors Arrington Manufacturing '08-'11 / VP Marketing MSD Perf. Group '07-'08 / VP Sales-Marketing Superchips '99-'08 / VP Sales-Marketing Taylor Cable '88-'99 / District-Regional Sales Manager Hastings Manufacturing '81-'88
Bio: Since 1970, Rick Rollins has worked in multiple entities of the automotive aftermarket industry. His career began as a mechanic progressing to auto parts store counterman, then head (high) performance buyer for a large warehouse distributor. Rick continued his career in 1981 joining Hastings Manufacturing as district manager then advancing to regional manager. Rick then moved to Taylor Cable Products as VP Sales-Marketing for 11 years before moving to Superchips in '99 as VP Sales & Marketing, being promoted later to VP of Marketing Relations for the MSD Performance Group of companies. During his career, Rick served a total of 18 years on the SEMA Board of Directors and served on several committees.
Industry Accomplishments: MPMC Hall of Fame inductee, 2011 / SEMA Chairman of the Board (fiscal year), 2009-11 / SEMA-AAPEX Shows Joint Operating Committee Chairman, 2010 / SEMA Show Committee Chair, 2009 / SEMA Board of Directors, 12 yrs not counting Chairmanship / Vanguard Award (awarded by SEMA YEN), 2007 / SEMA Hall of Fame inductee, 2006 / Performance Warehouse Association Person of the Year (twice), 1993 & 2004 / Performance Pro (awarded by Argus Publishing), 1993 / Regional Manager of the Year, Hastings Mfrg, 1983 / District Manager of the Year, Hastings Mfrg, 1982
Company: Driven Performance Brands Board of Directors
Location: Water Sound, FL
Past Titles: Chief Marketing Officer;Driven Marketing Officer. Brands included; B&M Racing and Performance, Hurst Shifters, Hurst Drive line Components, flowmaster, Dinan and APR
PWA Person of the year, SEMA person of the Year, Only two time Chairman of the Board for SEMA, SEMA Hall Of Fame
Bio: CEO K&N Engineering; Took this company into he automotive aftermarket. Four manufacturer of the year awards
Founder: SS sales and Marketing; at one time fastest growing rep group in the country.
Chief Marketing Officer;Driven Marketing Officer. Brands included; B&M Racing and Performance, Hurst Shifters, Hurst Drive line Components, flowmaster, Dinan and APR
PWA Person of the year, SEMA person of the Year, Only two time Chairman of the Board for SEMA, SEMA Hall Of Fame
Past Titles: K&N Filter Company - Director of Sales
Airaid Filter Company - National Sales Manager
Holley Performance - Western Regional Sales Manager
Flowtech Exhaust - Sales and Marketing Manager
Mr. Gasket Exhaust Cyclone, Thrush - Marketing Manager
Bio: 14 Years National Sales Manager of Airaid Filter Company 7 Years Western Regional Sales Manager Flowtech Exhaust/Holley Performance 6 Years Marketing Manager Mr. Gasket Exhaust Division 7 Years as the owner of Performance Plus Speed Shop in Phoenix.